Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it requires extra technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more reputable information


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is an extra secure option that helps to bypass these limitations, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies a lot more exact information and an extra full picture of user journeys across channels.

Additionally, this kind of monitoring permits services to track conversions beyond the internet site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.

2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.

Standard pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disturbances and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is less susceptible to disturbance.

This kind of tracking also permits organizations to track conversions that happen outside of the website, like phone calls and in-store acquisitions. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls prior to it reaches 3rd party endpoints, boosting safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

On top of that, server-side tracking enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a collection of instructions that informs your website's web server what occasions to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your website to accumulate data from individuals.

4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the internet site's own web server, bypassing web internet browser constraints. This implies that data collected by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information management and provides companies much more control over transmission, making it usually much more reputable. Because of this, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and affiliate payout automation advertisement blockers.