Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can bring about better precision and even more dependable data


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional technique of tracking conversions on a web site, utilizing pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is an extra secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback link.

2. Better control over data.
Server-side tracking allows organizations to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This improves data completeness and precision, which can aid marketing professionals make more informed marketing choices.

Typical pixel monitoring counts on JavaScript tracking codes that are put in site site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for businesses looking for to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side tracking enables organizations to control data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.

On top of that, server-side tracking allows you to capture customer data straight by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.

A server-side tracking system is a collection of instructions that informs your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it normally extra reliable. Therefore, it's less vulnerable to data obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists Facebook Ads performance tracking make sure compliance with privacy laws such as GDPR. Moreover, it likewise stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.